Can you start or grow a business without spending a fortune on advertising? Are there any low cost marketing methods that really work?
Whether you're launching a business on a shoestring budget or you want to grow your business without spending more than you need to, this should be a question you've asked yourself at least once. The answer is yes, there is a low cost marketing method that really works, and I used it to make my first million online.
In the late '90s I created a web site that reviewed and ranked the scores of emerging search engines. It took me two weeks of solid work to build the site. Then once a week I wrote a review of a new search engine and added the best of these to the growing directory of available search engines.
Each time I posted a review on my site and shared with the media, I was positioning myself as the expert on the emerging field of search engines.
The result was that within a few months, I got requests for interviews from Success Magazine, National Public Radio and a host of other publications. Traffic to my site soared. Within a year of launching my site I accepted an offer to sell it and my expertise to one of the largest information technology sites on the web for approximately 500 times my initial costs.
How can you too use your web site to position yourself for success?
The strategy is to position yourself as the go-to expert in your field. It costs next to nothing and is the key to your success. My marketing articles are regularly picked up by hundreds of publications and distributed worldwide, generating sales at no cost and giving me more publicity than I could ever buy with advertising.
Why does expert positioning work?
If you are looking for ideas to grow your business, or cut your taxes, or for legal advice, whom are you going to turn to? Your neighbor, someone listed in the yellow pages, or to the person who regularly shares ideas and knows what they are talking about?
Imagine two accountants, Sarah and Bob. Both are the best in the business and have exactly the same training, experience, knowledge and charge the same. The only difference is that each month Sarah sends you an idea about how to manage your finances or cut your taxes.
When it comes time to pick an accountant, whom are you going to hire? The one whose name you remember and whose opinions you've come to trust. You're going to hire Sarah, who has positioned herself as the expert. While Bob may have the same knowledge and expertise, you aren't certain of that and, in fact, have forgotten who he is.
Expert positioning works to help your prospects get to know you, remember you and see you as the person to go to when they have a question and a need. Do this and they'll be much more likely to buy from you than from your competitors.
Who can use expert positioning to grow their business?
Positioning yourself as the expert can help you no matter what you sell. You don't have to have an advanced academic degree to use expert positioning to grow your business. You do need to be an expert in an area relevant to your business.
Here's how one taxi driver used expert positioning to triple his sales.
A couple of weeks ago, my family flew down to sunny Nassau in the Bahamas for my nephew's wedding. At the airport we climbed into a cab for the thirty-minute ride to our hotel. As soon as we were under way, the cab driver started sharing information about the island's history, places to see, the best restaurants, when and where to view the local Junkanoo festival that was happening that night, etc.
By the time we reached the hotel, our taxi driver had positioned himself as the go-to expert on Nassau. I'm sure every other Bahamian taxi driver knew the same information, but by sharing it with us our driver had won our confidence and gained a competitive advantage over the other drivers. As we paid him for the ride, we asked him for his card so we could hire him for additional trips and for the return ride to the airport.
To your success,
Charlie
marketingforsuccess.com
Picture from ezdiyelectricity.com added by pitonhneg
Whether you're launching a business on a shoestring budget or you want to grow your business without spending more than you need to, this should be a question you've asked yourself at least once. The answer is yes, there is a low cost marketing method that really works, and I used it to make my first million online.
In the late '90s I created a web site that reviewed and ranked the scores of emerging search engines. It took me two weeks of solid work to build the site. Then once a week I wrote a review of a new search engine and added the best of these to the growing directory of available search engines.
Each time I posted a review on my site and shared with the media, I was positioning myself as the expert on the emerging field of search engines.
The result was that within a few months, I got requests for interviews from Success Magazine, National Public Radio and a host of other publications. Traffic to my site soared. Within a year of launching my site I accepted an offer to sell it and my expertise to one of the largest information technology sites on the web for approximately 500 times my initial costs.
How can you too use your web site to position yourself for success?
The strategy is to position yourself as the go-to expert in your field. It costs next to nothing and is the key to your success. My marketing articles are regularly picked up by hundreds of publications and distributed worldwide, generating sales at no cost and giving me more publicity than I could ever buy with advertising.
Why does expert positioning work?
If you are looking for ideas to grow your business, or cut your taxes, or for legal advice, whom are you going to turn to? Your neighbor, someone listed in the yellow pages, or to the person who regularly shares ideas and knows what they are talking about?
Imagine two accountants, Sarah and Bob. Both are the best in the business and have exactly the same training, experience, knowledge and charge the same. The only difference is that each month Sarah sends you an idea about how to manage your finances or cut your taxes.
When it comes time to pick an accountant, whom are you going to hire? The one whose name you remember and whose opinions you've come to trust. You're going to hire Sarah, who has positioned herself as the expert. While Bob may have the same knowledge and expertise, you aren't certain of that and, in fact, have forgotten who he is.
Expert positioning works to help your prospects get to know you, remember you and see you as the person to go to when they have a question and a need. Do this and they'll be much more likely to buy from you than from your competitors.
Who can use expert positioning to grow their business?
Positioning yourself as the expert can help you no matter what you sell. You don't have to have an advanced academic degree to use expert positioning to grow your business. You do need to be an expert in an area relevant to your business.
Here's how one taxi driver used expert positioning to triple his sales.
A couple of weeks ago, my family flew down to sunny Nassau in the Bahamas for my nephew's wedding. At the airport we climbed into a cab for the thirty-minute ride to our hotel. As soon as we were under way, the cab driver started sharing information about the island's history, places to see, the best restaurants, when and where to view the local Junkanoo festival that was happening that night, etc.
By the time we reached the hotel, our taxi driver had positioned himself as the go-to expert on Nassau. I'm sure every other Bahamian taxi driver knew the same information, but by sharing it with us our driver had won our confidence and gained a competitive advantage over the other drivers. As we paid him for the ride, we asked him for his card so we could hire him for additional trips and for the return ride to the airport.
To your success,
Charlie
marketingforsuccess.com
Picture from ezdiyelectricity.com added by pitonhneg
0 comments:
Post a Comment
How do you think? Very glad if you would like to share opinions with me here:)