The Secret Of Marketing Power

This tool is useful to check the popularity of a URL (link popularity) of a Blog or WebSite. Only by entering the URL, we are directly some important information about the presence, position and rank and the number of backlink from a few popular services like Google PageRank, Alexa Rank, compete Rank, Quantcast rank, Technorati Rank, Google Indexed, Yahoo Indexed, Google backlinks, Yahoo backlinks, Delicious Bookmarks, DMOZ Links and some other popular services.

Urlmetrix

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How does a web page get ranked #1 on Google? There is no doubt that the methods of the 1990s no longer work - and most definitely, not since Google went public in 2004

Back then, the content of your website's pages was the major factor. Today, however, having links on the Internet that point back to your website is another important criteria, which will require that you involve yourself in the Internet community.

The later point is a very interesting to consider. How do you involve yourself in the Internet community? What does this have to do with search engine optimization (SEO)? Actually, involving yourself in the Internet community doesn't directly have anything to do with SEO; however, many people seem to pigeon hole anything related to the search engines into SEO. Therefore, we will need to define the various acronyms that are used in the Internet industry.

The Internet has also created an environment in which institutional control of information has been lost. As a result, control of information has trickled down to the individual level. Imagine the transition from several thousand companies once controlling messages through traditional media to today's expansive communication via several million individuals free to distribute their own information on the Internet. What you find is that the logic process has also been spread over millions of people; and for this reason, it is harder to explain why certain things happen on the Internet.

Because the Internet has opened the communications to the individual, the individuals are now exposed to the concepts of business. Not everyone has a business degree and most only have a superficial understanding. As such, the definition of marketing and how advertising plays a role in this process is not well understood at the individual level. This has caused improper usage of the various acronyms used on the Internet today.

Marketing and Advertising Defined

Before we can understand the various acronyms being used within the Internet industry, it is important to understand the definitions of marketing vs. advertising.

* 'Marketing' is the process or technique of promotion, selling and distributing a product or service. * 'Advertising' is to make your product or service publicly known; an announcement to call public attention by emphasizing qualities to arouse a desire to purchase.

You can see from the definitions that advertising is part of marketing. Marketing includes everything about raising the awareness of your business from branding, messaging, public relations, advertising, events, customer relationships and much more. Advertising is a component of marketing and should never be the only method used to promote your business.

Defining SEM, SEA, SEO and LP

Using what we have learned about the definition of marketing, Search Engine Marketing (SEM) would include all processes related to promoting all of your website's pages with the search engines. Included in this process would be Search Engine Advertising (SEA), which would be the sponsored search advertising - or, what some also refer to as pay-per-click (PPC) advertising. These are the sponsored links along the top, right side and bottom of search results. Also, included in SEM would be SEO and your outreach program on the Internet away from your website that increases the number of links to your website, also known as Link Popularity (LP).

What is SEO?

It is important to understand how to tell the search engines that a particular page of your website is an authority in a particular topic. Keywords and phrases are utilized to communicate this expert status to search engines. You will notice that we are talking about pages of your website. Each page of your website can be optimized for a topic based on its visible content. We are no longer optimizing blindly the entire website for the same information, but using each page to help drive traffic to our website. By all means, this does mean that for a particular search result, visitors may enter your website from somewhere else other than the home page!

Each search engine has a different algorithm in deciding what the person searching is seeking and how relevant the information on the individual pages of your website relates to the search. They take into account the title of the page, the meta description, and the visible text. Some search engines do look at your meta keywords, but not nearly as much as they used to in the past. What you are presenting with visible text is what the visitor will see; and therefore, the content has more value than the Meta keywords. This also prevents spammers and fraudulent websites from hiding their true identity.

Why is SEO Important?

The volume of information on the Internet is staggering. The Internet seems larger than our real world. Search engines have an enormous task to filter all of this information to provide something meaningful to the searcher in a matter of seconds. Compared to the old days of using search tools like Archie and Veronica that required hours and sometimes days finding information on the Internet, the results from the current search engines are significantly improved.

The competition of web pages (whether they are direct competitors or not) as well as your business competitors are all seeking to also be ranked within the first three pages of search results. It is important that you seek out the right resources to help you optimize your pages and give you a fighting chance.

What to do before you SEO

Research, research, research! There are many tools out there that provide you information about what people actually type into the search engine, the number of searches performed over a 30 day period, as well as how many competing web pages exist for that search term. These are the three major parts to the research you are seeking. The search engines can provide you the first two with their tools, while the third item may require you to perform a search in quotes to get a real understanding of the total competing web pages. There are third party tools that can also provide the complete information, however, always keep in mind that the search volume is not an absolute from any source including the search engines. Use the information as a guideline to give you direction. Regardless of the tool(s) you use for your research, they will all provide you options for other key phrases to consider based on your initial entry. This will be helpful to consider other alternatives you may not have thought about.

In this process you will learn two important items.

* First you will learn that the rest of the world may not necessarily search for your website's products and services the same way you expect them to. For example, you may be ranked number one for a particular term, but if no one is searching for that term, what difference does it make if you're number one or number 100? Go with what people are searching.

* Secondly, you will want to seek out a balance between the number of searches and the number of competing web pages. The search term that has several million competing web pages will take you longer to rank where as those that are only in the thousands will be easier. Take a look at the search volume to see what would happen if you had 1% of those visitors purchase? Based on what you are selling you may not need to be ranked for terms that have thousands of searches. For your business, those with lower search volumes and less competition may suffice as a foundation.

Consider your research as a starting point, not an end point. You can always change your optimization later; and always keep in mind that you can optimize the pages within your website to cover a variety of possibilities from your research.

What you do to SEO

Search Engine Optimization does require some technical understanding of the HTML code in order to add the necessary meta tags, insure you have the right image alt descriptions, the right link title descriptions and lastly, to appropriately write the visible text on the pages. The elements of this process include the following:

HTML Code

Be sure that your HTML code adheres to the World Wide Web Consortium's (W3C) standards. Many will ask the question why and the answer is simple. If you adhere to the standards, you can't go wrong. If you don't adhere to them, there is a higher chance that it will have a negative effect for browsers and search engines.

HTML structure

Websites with outdated Flash animations, frame designs, and broken links are certainly not going to allow search engines to identify the content of your web pages. Use current coding methods, not table based websites. Can you easily navigate your website? If not, then neither can the search engines; and therefore they cannot identify how to rank your web pages.

Website Flow

Does your website allow a visitor to reach your business objective easily from the point of entry? Make sure you have a call to action on all pages of your website.

Use of all meta-data

Meta data goes beyond Title, Keywords and Descriptions. There are a variety of meta tags that inform search engines about the content of your web page. Use all of them. Don't forget to have unique Title, Keywords and Descriptions for each of your web pages. Duplicate content is not something the search engines appreciate.

Visible Content

Be sure to have well-written, grammatically correct and spell-checked content to your web pages. If your website becomes a resource for its unique content you are more likely to receive traffic-seeking information about your business.

Your Outreach Program: Link Building

Consider link building as a process that will increase the critical mass of information about your business. The information or content you post (vs. advertise) on the Internet will have a shelf life of years. Therefore, the links to your website will also accumulate over time and also have a shelf life of years.

The more links you have pointing back to your website the more popular your website is considered by the search engines. Based on the content that is posted your website will be considered an authority on that topic.

The process of posting content on the Internet will not only generate traffic from the search engines, but also generate traffic to your website from the websites where the content is posted. Oddly enough you will get traffic from these websites before receiving traffic from the search engines.

Content you will post on the Internet will come in five primary forms: Articles, News Releases, Videos, Photos and Social Media Marketing. The process of content marketing is quite involved and is also labor intensive when done correctly. If you come across anything that may sound like a "link farm", you will want to run because they will not give you any long term results and are not considered responsible link building.

Finally the link building process comes in three formats: direct links to your website, cross linking content on the Internet, and deep linking to specific pages within your website. Understanding this process becomes a strategy in order for your prospects to find you and have all paths lead back to your website.

Conclusion

Is this an overnight process? Absolutely not! It is an ongoing process that acts not only as a public relations tool, but also as a long term advertising tool. The process of maintaining your website and the content marketing process of link building is something you do daily, weekly and monthly. Part of this process and Internet marketing strategy also requires the initial research process and the measurement of the results and the effects of your efforts.

About the Author: SmartFinds Internet Marketing agency (Smartfinds) develops strategies for corporations with a sophisticated approach to digital marketing. From website development, creative, branding, to research and strategy development to digital marketing to digital advertising to measurement, reporting and data analysiss.

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READ MORE - Search Engine Optimization (SEO), Content Relevancy and Link Popularity Explained

By Scott Buresh (c) 2009

"I want to be number one on Google for (insert hyper-competitive keyphrase here)."

It's usually the first thing we hear in terms of search engine optimization - a company wants to be in that coveted top spot on Google, Yahoo!, Ask, and MSN. No matter the industry or specialty, when companies approach us with their desired goals for an SEO campaign, it's usually all about improving their rankings and positions...and often nothing else. Yes, achieving first page rankings or top spots on the search engines is an incredibly desirable accomplishment to many companies who want immediate and noticeable results. But with such a considerable investment in an SEO campaign, you'd think companies in need of search engine optimization services would also be concerned with their overall ROI, especially in light of the current economy.
Vastly improved (or even #1) rankings are rather easy to achieve in an SEO campaign, even by a novice search engine optimization company. I once wrote an article demonstrating that top rankings were simple - and proved it by optimizing the article for the phrase "Leprechaun Repellent ." To this day, that article, on various sites, takes up nine of the top ten spots on Google for the ridiculous phrase. The obvious question, then, is what those rankings ultimately accomplish. And so we peel back the layers of the onion until we get there.

The First Layer - Rankings

Rankings, rankings, rankings. This is by far the most popular metric for any SEO campaign. Occasionally, a search engine optimization company may not be concerned with your bottom line because it can offer guarantees and focus exclusively on achieving this goal (even though, as in the 'Leprechaun' example above, it's really not getting you anywhere significant in the long run).

Rankings by themselves mean little, and the problem with companies obsessed over rankings is that it doesn't demonstrate the usefulness of search engine optimization. For a company website, high rankings are great (and impressive for an SEO campaign), but they are just the first layer of the onion. As any good search engine optimization company will demonstrate, our goal is (and yours should be) to bring and/or improve the levels of high quality traffic to your website, meaning visitors who come to your website via a search are already reasonably interested in your products or services.

The Second Layer - Search-Engine Referred Traffic

Increasing search-referred traffic is not a perfect metric because, if visitors are not converting on your website, there's not a big value proposition to be had. Alone, the metric relies heavily on the right keyphrase selection by your search engine optimization company during the beginning phases of your SEO campaign.

Say that a farming supply company who wanted to be number one on Google for "affordable farming equipment" decided to try a different tactic while attempting to improve its search-engine referred traffic. If the website had been optimized for 'Britney Spears,' for example, traffic levels would undoubtedly be high (if the site ranked well for the term - admittedly a huge challenge), but few visitors would be converting, and business, in turn, would be far from booming. Visitors will jump ship immediately and serve as an immediate reminder of the negative impact that poor phrase selection by your search engine optimization company can have on your long-term ROI.

The Third Layer - Take Rate

Essentially, the take rate refers to the number or percentage of search-referred visitors showing interest in your products or demos (your POA or Point-of-Action). The take rate merely signifies a visitor who demonstrates an interest in your POA, for example, by clicking on a "Contact Us" link. The data you're gauging here is simply overall interest, since not all of the visitors will follow through and actually convert.

Fortunately, there are ways to improve your take rate during the SEO campaign - making the point-of-action blatant and clear on every page is usually the most effective (but overlooked) method. Collaborating with your search engine optimization company to make certain that the primary POA on your website is indeed the most desirable action that a visitor can take is of paramount importance.

The Fourth Layer - Conversion

Strictly speaking, "Conversion" is the percentage of visitors to your website that actually follow through with your POA. Once your search engine optimization company has helped you improve your take rate, you should work on getting more of those people to actually convert. Is your form too long? Do you show a prominent privacy policy promising not to use or sell personal data? Is it a quick, easy process or do people have to jump through hoops? A good search engine optimization company will be able to help you to identify the elements that are serving as barriers to conversion.

The Fifth Layer - Offsite Metrics

If a client allows it, we like to get involved in the nitty-gritty of offsite metrics as part of the SEO campaign. Though the usual search engine optimization company doesn't go this far into the process, this area alone proves invaluable to demonstrating your ROI.

By analyzing offline metrics on a granular level, your search engine optimization company can examine and report on your average dollar sale for search-referred traffic, the average dollar value of each search-referred lead, the average lifetime value of each search-referred lead, and much, much more.

A software system is usually required to report the data acquired during your SEO campaign; we use Salesforce, a leading CRM (customer relationship management) solution that can be implemented to track these statistics for you. Though it requires diligence to analyze (as well as follow leads from cradle to grave), your company can analyze which engines attracted the most visitors, which keyphrases were the most profitable, the value of customers, and retention levels.

More than Rankings

All layers of the onion, so to speak, are important to an SEO campaign, but the closer you get to the actual dollar return, the more accurate your assessment of success or failure will be. Rankings alone are no indication of success. For that matter, neither is search-referred traffic if the visitors don't take an action on the site that can lead to a sale. And when the lead finally comes in, there is no way to track the value unless you follow up with offline metrics to determine exactly how much leads from your website are worth.

These are all base metrics - many campaigns are much more involved and use thousands of different data points. But if you are new to the conversion/ROI game and are thinking about hiring a search engine optimization company, make sure that its goal is to be attuned to your bottom line.

About The Author
Scott Buresh is the CEO of Medium Blue Search Engine Marketing, which was named the number one organic search engine optimization company in the world in 2006 and 2007 by PromotionWorld. Scott has contributed content to many publications including The Complete Guide to Google Advertising (Atlantic, 2008) and Building Your Business with Google For Dummies (Wiley, 2004), MarketingProfs, ZDNet, WebProNews, DarwinMag, SiteProNews, ISEDB.com, and Search Engine Guide. Medium Blue serves local and national clients, including Boston Scientific, DS Waters, and Wake Forest University Baptist Medical Center. Visit MediumBlue.com to request a custom SEO guarantee based on your goals and your data.

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READ MORE - Peeling Back the Onion: Metrics that Matter to a Good Search Engine Optimization Company

After putting a lot of thought into how to best use RSS feeds on your website and then creating them on your website, the next step is to promote them. As with any kind of marketing, where and how you advertise your website can determine the amount of visitors. The same applies to RSS feeds.

As you create your RSS feeds, keep in mind that the title should contain optimal search keywords. The more keywords contained, the more likely you are to have your feed come up when a particular search string is entered. This is not to say you should cram every possible keyword into the title of the RSS feed. Instead, keep in mind that you can have up to 15 different titles listed for the same link, article, content, etc. when creating the original RSS file.

Use descriptors to attract visitors to your site by tempting them to click on your feed. Think of text that will enhance your content, but not make it appear irrelevant. People are less likely to click on a RSS feed if it doesn't fit their needs and wants. By keeping the descriptors concise, but also tempting, you will drive people to click on your link over someone else's.

In keeping with the keyword search, don't forget that you can now search by theme. Use this to your advantage and group your RSS feeds into themes. When submitting them to search engines, group the feeds into specific themes. This can help bring your feeds up more often when similar themes are searched.

When you add RSS feeds from other companies, you can tell your website how to react when the feed is clicked on. Rather than have visitors transported to the new site, have it come up as a new window. This will help lessen the chance your site visitors will leave your website completely.

People don't use the back button as often, so it increases your chances of the person to continue to peruse your site if the RSS feeds pop up as new browsers.

As you design your RSS feeds, include your company's contact information. This entails your website, any relevant contact information, and if possible, your logo. The more experience a person has with your website, the more frequently he or she will recall it when thinking of your products or services.

Consequently, it also goes to say you need to make sure the experience is a positive one because it goes the same way with a negative experience, except it deters visitors from returning.

Use your feed within your own site. By promoting it within your own website, you can improve its standing on external search engines. Search engines often return results by the most frequently clicked first. If you don't have enough faith in your own RSS feed to include it in your website, why would anyone else want to subscribe to it? At the same time, RSS feed search engines often return results alphabetically.

Typically an English teacher would not count the word 'A' in a title when cataloguing it, but in RSS search engines, it is viewed as the first word of a title. Try to word your titles to begin with 'A' to improve their standing. As they are clicked on more and more, it will increase the feeds' standings in other search engines.

In order to utilize your well written and constructed RSS feeds, remember to subscribe to them yourself. Nothing gives others' faith in their content like seeing it on the originators' website. Use keywords appropriately in titles because you can write multiple titles to fit the same content. You can also use themes to help capture the essence of your RSS feeds. Keep site visitors at your website by 'instructing' external RSS feeds to open in new browser windows.

Lastly, don't forget to include your company's contact information with the website in your feeds. The more often these are put out to the general population, the more exposure you will get.

About the Author: Tim Eisenhauer - RssFeedDirectory.org gives you the maximum exposure for your RSS Feed. We are the premeire RSS Feed Submission service on the internet, helping your website get the extra exposure and traffic you need. Submit your RSS feed to our RSS Feed Directory today.

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READ MORE - RSS and Search Engine Optimization

A good tip is a great gift to those who are in need of advice, I love the quote "give a man a fish, you will feed him for a day - teach a man to fish, you will feed him for a life time!"

If the tips are on SEO, they are bound to attract attention. So, we've compiled a list of TEN of the best SEO tips to be found on the Internet. Don't believe us? Find out for yourself now!

Let your content drive your website. Content is the king, the absolute truth and nothing but. Well-researched, authoritative and unique content that uses the keywords strategically to obtain top rankings, and attract inbound links is a MUST! Never compromise with the quality of your site's content.

Another royalty you can't do without are Links! Focus on building a network of the best quality backlinks for your website using your top keyword phrase(s) and your website name. Only link with sites that can offer you something substantial to chew up on. If it's not good, don't bite the bait!

Are you suffering from Pagerank obsession? Don't! Pageranking, despite what many SEO experts say, are just a small part of your SEO plan. The ranking algorithm is complicated; believe us when we tell you, a lower pageranked site can actually surpass a higher ranked site. So get a good night's sleep and rethink your SEO strategy. Pagerank is a great determination of a websites popularity, however, it won't be the major factor in gaining website traffic.

Stay fresh and update regularly. Yes, if you want to climb higher on search rankings ladder, make sure your site has fresh and useful content. Regularly updating your website's content is the best way to catch the eye of the search engine robot.

Dig for top search phrases instead of single keywords. The search phrases used by people and incorporated in your content will make it easier for your website to show up as a relevant search result.

Getting localized is also a very important SEO tip that few may share with you. When developing the content for your site, make sure you keep 'localization' in mind. This helps you win brownie points with the local users and the cherry on the top is that you get local customers. We recommend creating state and city specific pages to attract website traffic that would have previously never visited your website.

Always use text links on your website pages if using Java script for image maps, image links, or drop down menu. Since spiders don't follow Java script properly, text links are crucial from a SEO point of view. If your navigation links are images, place text links somewhere on your pages as well.

Always keep SEO in mind when designing your website. More importantly, your website designer must be an expert at Organic SEO. Try to design a simple website that doesn't have heavy Flash. Less graphics will give you better crawl-ability and trust from the search engines. This is because search engine robots crawl the text rather than images or Flash. Also ensure that your pages load quickly, we believe this will make a positive impact for the search engines.

Use search friendly URL's and meta tags, this will help to improve your rankings. If you change your URL's for sub pages, consider using 301 redirects to fix the file names and transfer page value.

Finally, proof read your all your content including taglines, copy etc. and make sure all the links are working before you go live with it. Always provide quality information on your website, getting the visitors is a hard and time consuming process, so make sure your website visitors like what they find when they visit your website!

My opinion is this, a great website is an always evolving and improving website. So work hard, and reap the benefits over time!

About the Author: Joel McLaughlin - Learn more about Dataflurry.com

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READ MORE - Ten Of The Internet's Best SEO Tips!

You have a web site. You have web site visitors. You even have web site sales. Everything seems to be working: why should you go through the effort to track and analyze your web site traffic?

The fact is, the importance of tracking your site traffic is not stressed nearly enough. At most, people say, "Sure, I track my site traffic. We had 5,000 hits last month!" But that, quite frankly, isn't "tracking your site traffic." That is a simple datum, and it doesn't tell you anything about your site or your site traffic.

The importance of tracking your site traffic lies in the fact that proper web traffic analytics will help you answer these key questions:

Am I reaching my target market?
If you went about developing your web site systematically, you probably spent time researching and defining your target market. You then designed your site to reach those specific people.

But all your research was still - at its base - a hypothesis. You made assumptions about how to reach your customer base. Tracking your site traffic will verify what is actually happening on your site (who is coming and what they are doing), compared to what you expected to happen.

How are people interacting with my site?
Sure, people are coming to your web site. But what are they doing there? Do they hit the home page and leave? Do they go immediately to your free section and never browse your sale items? Do 90% of the people who click on your online payment form subsequently abandon it?

Tracking your site traffic will allow you to see how people proceed through your site, where they spend their time, what they do, and any problems they may be encountering. And that information can help you significantly improve their user experience - and your sales.

Where is my site traffic coming from?
To drive traffic to your site, you are likely engaged in multiple marketing efforts. You may have search engine optimized your content, engaged in article marketing, and developed reciprocal links from key partners. You may be involved in a pay-per-click campaign. Perhaps you also explored email marketing or print advertising.

Web traffic analytics will tell you exactly how successful each and every one of those marketing efforts is. You will then be able to cut the fat from your marketing plan and focus on the most strategic and productive campaigns.

What trends do I see?
The web is a constantly changing place. What worked last year may not work this year. You can't rely on the mantra "we've always done it this way" and expect to see consistently positive results for years on end.

By tracking your site traffic, you will be able to see trends as they unfold: trends in who is coming to your site, how they are interacting with it, what they want, how they buy, etc. You will be able to respond proactively to changing patterns, rather than reactively scrambling to fix a situation after it has become a major problem.

If you are serious about using your web site as a tool for business, tracking your site traffic is an absolute essential. The questions above just scratch the surface of what web traffic analytics can do for you. But the bottom line is this: tracking your site traffic provides you with quantifiable data to allow you to make wise decisions for your business.

About the Author: Julie Friedman Bacchini is President of Neptune Moon Design (http://www.NeptuneMoon.com), a full-service agency providing businesses and non-profit organizations with custom web designs, web site marketing plans, and strategic search engine optimization (SEO), all designed to build brand recognition, increase site traffic, and generate leads, clients, and revenue. Be sure to visit NeptuneMoon.com to read additional articles that will help you reach your business goals!

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READ MORE - The Importance Of Tracking Your Web Site Traffic

by Matt Bacak

Do you want to know the website secrets of successful Internet Entrepreneurs? Do you want to know which tools you need to run a thriving Internet business? The heart of your Internet business is your business website. It is vital that you set it up correctly to maximize your profit.

The top Internet entrepreneurs have their own domain name. In other words, they have a website (or websites) specific to their business. They leave the technical details to a well respected web hosting company. One such company is Frontier Power Hosting and http://www.frontierpowerhosting.com. They have their own unique IP address through this web hosting service.

It is extremely important to obtain your own IP address. Why? So you can avoid being lumped in with disreputable spammers. Businesses that spam are often shut down by servers such as Yahoo, and EarthLink. You don?t want to be shut down because of someone else?s wrong doing. You need to protect your interests and invest in your own IP address.

Another amazing secret of Internet entrepreneurs is that they have an Autoresponder for their website. What is an Autoresponder? An Autoresponder automatically sends emails to clients when they sign up for your list. You can also set an Autoresponder to send an email to your client list on a specified schedule. An Autoresponder takes out the monotonous task of email the list each time by hand.

It is important to note that there are two types of Autoresponder. You may be familiar with the first type that is an ?Out of Office? automatic message. You may have used this in programs such as Microsoft Outlook. They automatically send this message to people that have emailed you. This type of Autoresponder should not be used to automatically send emails to your client list. You need a much more robust Autoresponder system.

The second type of Autoresponder is called a ?smart? Autoresponder. You should use this type of Autoresponder for your Internet business. It is called a ?smart? Autoresponder because you can capture personal information. You can capture first name, last name, email address, IP address, and a time stamp to signify when the client sent the email. A smart Autoresponder also allows you to see ?who? click on the various links in your email message. This is a great feature to help you track the success of your links.

You need to use an Autoresponder that is installed on your web hosting account. This will enable you to be mobile. You can access your Autoresponder from anywhere. You login to your Autoresponder through your own website domain. This way you don?t have to worry about spammers. You won?t be affected by any misdeeds they may do.

One highly recommended Autoresponder program is Auto Response Plus or AR3.

Matt Bacak became "#1 Best Selling Author" in just a few short hours.
Recent Entrepreneur Magazine’s e-Biz radio show host is turning Authors, Speakers, and Experts into Overnight Success Stories. Discover The Secrets To Unleash The Powerful Promoter In You! Sign up for Matt Bacak's Promoting Tips Ezine ($100 value) just visit his website at http://www.powerfulpromoter.com or http://promotingtips.com

source : marketingsource.com

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READ MORE - The Right Autoresponder is the Key to Success

by Prashant Shukla

After you have built a website and optimized it by tuning its meta tags to the best, it is the time to get it submitted to major search engines and directories. So, that your site gets indexed by the search engines and the directories. There are lot of confusions in submission to search engines and web directories. Here, I would try to clear this confusion. A close study of search engines and web directory will sure help to solve this confusion.

search engines

When you submit your website to a search engine, it reads your site meta tags, looks their relationship with the contents, indexes you website and assigns a rank to your site according to the algorithm it follows. Here, you should understand that by submitting your site to a search engine does not mean that you will start getting high traffics just after its submission. This simply means that now the search engine knows about your site and its pages and would place you in its SERP (Search Engine Result Pages) according to your rank in its index.

You must have read very often about the offers for submitting your site to thousands of search engines for a fee, no matter small or big. No doubt that there are really thousand of search engines on the web but most searches are routed through a few major search engines like Google, Yahoo, MSN, AOL, alltheweb etc. If you submit to these search engines alone, it is really enough to get noticed in the search engine world. I am giving their site submission URLs and little info about their strategies.

Google

http://www.google.com/addurl/?continue=/addurl. They ask you to submit your top level page and have pretty easy to understand instructions for submission. Google updates its index normally once a month.

Yahoo

http://submit.search.yahoo.com/. They have two options free and paid. Free listing takes about 30 to 45 days. However paid listing assures a quick listing of your site.

MSN

http://search.msn.com/docs/submit.aspx. MSN in routine picks new websites having good inbound links. So if you have good inbound links, your site will be picked for listing in MSN even if you don't submit your site to them.

AOL

You can not submit to AOL directly but if your site is indexed by Google, AOL will most likely include your site in its index too.

Web Directories

Web directories are different with respect to search engines. A search engine uses its algorithm to index and rank a website through its regular crawling process whereas a web directory is defined into several categories and subcategories where it contains the websites submitted. In this way a web directory is considered an expert index of sites. Here you select a category and subcategory for your site and submit your site to it. Visitors come to brows a specific category in a directory as per their interest. This ensures that your presence in a specific category will attract a targeted visitor. Most of the search engines use these directories to update their data. This also increases your chance of getting high rank with search engines.

These directories can be classified into free directories and paid directories. Normally, free directories take comparatively more time to list the submitted sites. Whereas the paid directories list the submitted sites instantly. Some good free directories are DMOZ, Yahoo!, World Wide Index, AbiLogic, Gimpsy, JoeAnt. However, good paid directories can be named as Arielis, BOTW, BlueFind, Microsoft bCentral, and GoGuides.

Before submitting your site review your site thoroughly and make sure that your site has no broken or dead links. Write a suitable description of your site to put into the description field of submission form. Search thoroughly the categories and subcategories before selecting the category for your site. They normally offer you to suggest one if you don't find a suitable one.

No doubt, submitting your site to major search engines and good rank directories help increasing the traffic and good placement in SERP (Search Engine Result Pages). Submission to good directories is something which ensures this goal.

Prashant K Shukla is a successful webmaster and author. Visit his website http://www.mysmartseo.com to read more articles on SEO. Know about lot of free tools to help link building, get back links, boost traffic and ranking of your website.

Permission to reprint this article is granted if the article is reproduced in its entirety, without modification, including the bio information. Please include a hyper link to http://www.mysmartseo.com

source : marketingsource.com

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By: Thom Reece

Article marketing is especially well suited for use by network marketing distributors and companies. Here are some compelling reasons to start writing and submitting articles to niche article directories:

1. Dramatically increase back-links to your web sites. Submitting articles about your products, or business opportunity will rapidly accelerate the number of back-links to your web pages. In fact, article marketing is arguably the fastest single method of adding massive numbers of valuable back-links to your sites.

Why are back-links important? Simple really. Back-links will generate long term, high quality traffic to your site... and they are used by most organic search engines to evaluate the importance and rankings for your site. The more quality back-links... the greater your traffic and profits.

2. Supercharge your traffic... F`R`E`E. That's right! When your articles appear on major article directories, they are read by thousands of highly qualified potential visitors daily. Since your bio/and hotlinks accompany the articles in the resource box, the reader has a direct link to your website or promotional packages. Readers of your articles have already qualified themselves with regard to their interest levels. By writing a compelling, useful, article which fills the readers needs and desires for information... you have taken a quantum leap forward in the selling cycle.

3. Increased PR. Articles submitted to article directories provide valuable free content to editors and publishers of relevant ezines, newsletters, websites and print publications. These editors and publishers are hungry for additional new content to provide to their readers. Your articles give these publications the content they need and want. Your fully linked bio/resource box accompanies every article that is reprinted... which means a continuing growing base of published articles for you. This is viral marketing at its' most productive.

4. Capitalize and expand the use of already available materials. Most network marketing firms have tons of feature articles, brochures, etc. sitting in their files that can be put to multiple use. By simply converting and re-purposing existing materials you have a never ending supply of article materials that are perfect for free syndication. Most network marketing companies have PR firms on retainer, or an in-house department, whose job it is to produce feature articles for you. Why not simply tell them to start utilizing the power of free article distribution to enhance your product and opportunity promotion efforts?

5. Reduce overstrained advertising budgets. A serious effort to get dozens (or hundreds) of articles promoting your mlm products, will enable you to greatly reduce paid advertising budgets... without suffering a decline in quality traffic to your web sites. In fact, the efficiency of article marketing is so superior to paid advertising that some companies and promotional agencies are re-allocating budget dollars away from paid ads to produce large quantities of feature article materials... which they then syndicate free through niched article directories.

A powerful extension of this concept is to provide pre-written, compliance approved, articles to your distributor network... giving them the right to add their own bio/resource box with links to your company supplied distributor web sites. This enables them to generate quality traffic to their sites... which results in greater levels of product sales, and high quality business opportunity leads. One of the glaring "missing links" in the onlne promotional tools, supplied by network marketing companies, is the mechanism to "close the marketing loop" for the distributor. Article marketing provides that mechanism in a way that is powerful, productive, and free.

In summation, your network marketing enterprise will experience strong benefits from article marketing. A serious program of article marketing will save you time and money, increase your sales and profits, enhance your image, and expand your reach. Article marketing will boost your cash flow, expand visitor counts, and allow you the luxury of reallocating limited budgets to special projects.

The greatest benefit, however, may be in the element of distributor support and accelerating the level of product sales and recruiting. Article marketing may be one of the most efficient and lowest cost generators of high quality sales leads in existance.

(c) Copyright 2006-All Rights Reserved: Thom Reece is the CEO of Article Marketing Network(tm) [ www.ArticleMarketingNetwork.com ] a leading niche article directory development firm which provides free syndication for writers, free content to publications, and free information to the public... worldwide. He is also the developer of MaxxMLM.com [ www.MaxxMLM.com ] the leading network marketing portal site on the internet. This article may be freely reprinted so long as all copyrigh

Article Source: http://www.marketingarticlelibrary.com

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READ MORE - 5-Traffic Generating Ways That Network Marketing Pros Will Benefit From Article Marketing

By: Thomas H. Lindblom

Description: The internet today has prospered a lot in terms of technological aspects and also in e-business aspects. Today every company is launching its business via the web and various companies are launching their own company websites. So there needs to be a community where the customers can interact with the company executives and marketing managers about its various products. This community is known as a vBulletin.

The main idea

The idea is that such a community should have a common zone of communication and interaction. But have you ever noticed that many people might be unaware of your existing
VBulletin after internet search.
The fact is very clear. Suppose your company has a vBulletin and it sells many products. Assume a customer log on to the internet and searches for such products in popular search engines like Google, Yahoo, MSN etc. but unfortunately he gets directed to some other company’s websites forum because your forum was not listed in that directory.
There is a thing called SEO (Search Engine Optimization). By the help of this the companies enlist their name tactfully so that their names appear on just a single click and on the very first page of the search engine. This is called emphasizing your vBulletin through SEO.

How to do?

Now the most popular question arises and it is that how we could enlist our VBulletin through SEO. There are several assisting websites that helps in such work on return of a minimal payment to them. These sites build your company’s vBulletin’s URL in such a way so that it could enter easily in SEO.
Your job doesn’t finishes here. You have to search for efficient keywords that could successfully pass SEO and appears to the user in the very first among other vBulletins’. SEO tracks these keywords and successfully redirects the user to your VBulletin.
The next thing that lies is to use taglines of the products your company generally manufactures. These taglines are another added assistance for SEO to successfully recommend your VBulletin to the user when he searches with such keywords or taglines.
Go for unique taglines and keywords. Make sure your company’s tag words are not being used by other companies whose main intention is to dissolve and engulf your profit and absorb your customers. Do not avoid these things as you have to pay a lot for such mistakes. Thus you lost your profit share and your dedicated customers.
Before designing your vBulletin’s URL, go for names according to the name of the products so that the SEO could easily redirect users to your forum enabling them to communicate.

Your Main Motto

Your main motto should be to serve your customers by meeting their requirements, providing them presales and after sales services. Provide them this platform through VBulletin. Create space in that forum for client blogs and complaints.

Thomas H. Lindblom is researching on SEO for VBulletin for years and has assisted many companies to design their VBulletins’ and enlisting through SEO. He is now on the process of further promotion of the same and remarks SEO as the perfect tool for promoting VBulletin.

Source: marketingarticlelibrary.com

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Use these steps to get a top search engine ranking for your website

You may have heard that search engine rankings are crucial - and this is the truth. If your website ranks well in Google, MSN and Yahoo then you are exposed to the greatest pool of Internet traffic available. These search engines together drive over 90% of search market share.

But how to get this rank ? Let me show you very clearly , "How to rank 1 in search engines in 12 proven steps!"

First , create a text file on your computer and name it analysis.

Step 1: Go to the search engine on which you want high ranks.

Step 2: Search the term you are targetting. Example if you want to rank high for "SEO", then search for it.

Step 3: Look at the number one sites title that the search engine is showing you . Count the number of times your search words appear in it. Add this number to your "Analysis" file.

Step 4: Count the number in the description provided by the search engine. Add this number also to your "Analysis" file.

Step 5: Visit the site and count the number of times the term appears there and Add this number to your "Analysis" file. Don't forget to count the number in the META DESCRIPTION tag also!

Step 6: Type the URL of that site in the search with link attribute. Example if www.mydomain.com is number one , then search for "link:http://www.mydomain.com". The search engine will show you the number of other websites that are linking to that site. Add this number to your "Analysis" file.

Step 7: You can also add the same data for the second and third results in search.

Step 8: Open your page which you want to get ranks for in your favorite html editor. Most of the html commands are inbuilt and I don't have to bang my head with HTML codes when I am trying to concentrate on page optimization.

Step 9: Modify your title tags , meta tags so the number of times keywords appear is just one higher than the number in the analysis file . Do the same for the BODY of your page. Enclose the keywords in BOLD tags and sometimes in both BOLD and ITALIC tags .

Step 10: If you have lot of text on the page, then divide it into paragraphs . Before every 2 or 4 paragraphs add a HEADING tag. Don't forget to squeeze in your keywords in this tag! You can use style sheet to make the heading look better on your page.

Example:

<H1 style="font-size: 20px">will reduce the size of the text in heading to 20 px instead of displaying the ugly large heading.Replace < with < Replace > with >in the code above.

Save and upload this page to your website

Step 11: Get your site indexed by search engines . You can submit a sitemap to google directly at http://www.google.com/webmasters/sitemaps/login. Google wants a XML map which is also indexed by other search engines. Generate this map for your site and submit to google. For other search engines link this map from your website's pages. But the XML version is not for human visitors who will be visiting your site. So create a HTML version for them and link this from all your pages. It will use your XML map and create a HTML map from it , count the number of pages on your site, link to all, divide them in categories and also links to your XML map for search engines. Best part it also allows you to add your own website templet so your visitors know that this is the same site. Providing a sitemap will help you get your site indexed faster. Google says that you can have 50,000 pages listed in one single sitemap of yours.

Step 12: Start building links for your site. You can do this by submitting your site to web directories. The more sites link to you, the better it is. Remember you have to cross the LINK number in your analysis file. Most directory owners will cancel all your links if you submit twice to their directory.

Now keep checking your back links frequently in the search engines . You can use MSN to get the best idea. Search at http://search.msn.com

Some would suggest that you need to submit your site to search engines but that is totally unnecessary because the back links will keep bringing search engines to your site again and again. With each visit , they will index more pages of your site .

You must also link to quality sites as this tells the search engines that you are providing your visitors a useful resource and your site must be important enough to refer a quality site .

marketingscoop.com

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READ MORE - 12 Proven Steps for Top Search Engine Rankings

The Secret to Turning Keywords into Conversions is to Keep Your Keywords Focused

Are you focusing your search engine optimization efforts on getting tons of traffic from the search engines? If you answered yes, then I am about to tell you something completely different from other Internet Marketers. Forget about getting tons of traffic from the search engines.

Get LESS traffic that converts MORE!

The Secret to Turning Keywords into Conversions is to Keep Your Keywords Focused For example, if your site sells an all-natural remedy for acid stomach problems... You start to do your keyword research and you discover that the keyword phrase "natural remedies" has 288 daily searches. But it has over 2,000,000 sites competing for it. While the phrase, "acid reflux natural remedies" has 67 daily searches with just over 11,000 competing sites.

Do you want to spend all your time and effort trying to optimize your website for the first keyword phrase? You may get more searches, but you'll never know how many of those searchers want to buy your stomach acid remedy. Not to mention the HUGE number of competitors the keyword has!

Or would you go for the second term, which only has 67 people searching for it -- knowing those 67 people are looking for EXACTLY what you offer? And, it has a MUCH lower competition number to boot! Obviously, the second term is better! Sure, you might get less traffic -- but the visitors you DO get will be MUCH more likely to buy your product.

Why You Will Make More Money with Less Traffic That Converts

More People search the Internet to find a solution to a problem and not necessarily to buy something. So what problems will they solve by coming to your website? Think of a keyword as a "problem statement" that someone would type into the search engines. When you can match your keywords to the exact problems they're trying to solve. You'll attract the BEST visitors to your site so you can focus all your optimization efforts on them!

Here are some more keyword research tips that will help you turn keywords into conversions. Top Search Engine Optimization Tips for Finding Highly Focused Keywords That Will Bring the Absolute Best Buyers to Your Website:

- Check your server logs. See what keyword phrases people are actually using to find your site. If there's something relevant that you've overlooked, build a page focused on that keyword phrase. Also look for keywords that are causing people to leave right away because they're not finding what they're looking for. Ditch those keywords immediately.

- Look for "intention." Say you sell cross-country ski equipment. People can come to your website looking for different things.

For instance: * They're looking to buy a specific product * They're looking for product reviews * They want information on how to get started in cross-country skiing * They want used or discount equipment * They want to know what kind of equipment will be best for them * They want to know what's new and hot in cross-country ski equipment Same products -- far different intentions!

If you optimize a page (or pages) for each different problem people are trying to solve, you'll give them what they're looking for. That means they'll stay on your site longer -- and you'll have a better chance of getting them into the sales process.

- Check out your competition. What keywords are your competitors optimizing for, and on what pages? You can spy on them by going to their websites and looking at their code! In your web browser, just go to View on the main menu and click on Source or Page Source to "look under the hood" of any competitor's site. Then you can see what they're doing right and what you could do better.

- Find your best keywords with pay-per-click advertising. This is the fastest way to find out just how well different keywords perform. Pay-per-click lets you run ads based on two or three different keywords at the same time. This enables you can track which ones convert best. Make sure the ads click through to pages that relate directly to the keywords.

Focus your SEO efforts on the specific keywords that describe EXACTLY what problem each page solves. Don't be tempted by more general keywords with higher traffic numbers. They'll never send you the traffic you want. Follow these search engine optimization tips and you will turn keywords into conversions.

About the Author :

Derek Gehl helps over 1.8 million Internet business owners per month create incomes of $100,000 to $2.5 MILLION or more per year. Now you can discover the exact roadmap - broken into 6 easy-to-follow steps - that Derek uses to make money on the Internet in record time with minimal investment at: http://www.marketingtips.com/tipsltr.html?s_cid=PRLEAD

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By Maggie Chamberlin Holben, APR

In my opinion, the greatest sin in the public relations realm is the sin of doing absolutely nothing and then wondering why the media aren’t paying attention to you (or, in the case of a crisis, are eating you alive). As a small business owner or manager, you can arm yourself with a copy of Full Frontal PR: Building Buzz About Your Business, Your Product, or You or Public Relations For Dummies (For Dummies (Business & Personal Finance)) and engage in “do it yourself” PR. Or, you can contract with a PR consulting firm to assist in the process.

Whatever the case, it’s up to you to make use of proven PR tactics to help build awareness and credibility of your brand. Here are seven tips to help jumpstart your PR efforts, or improve existing programs:

1) Focus On Your Newsworthy Attributes

The news hook is an important information trigger that actually interests news editors and reporters, not something contrived or self-serving that you think should interest the media. You’ll have far greater success garnering news coverage if your announcement is based on a proven news hook, rather than being full of puffery and information only of interest to you.

2) Keep Your PR Tools Up-To-Date

The basic tools for being reporter friendly are: well-written news releases, media/press kit (both online and hardcopy), fact sheets and Q&A documents, backgrounders and history documents, bios of key employees, milestone recap and related timeline, photography (high resolution required for print reproduction), and technical documents such as white papers and case studies. The more information you are able to provide an interested reporter, the more likely your encounter will result in thorough, accurate and engaging coverage.

3) Utilize Newswire Services

Newswires – effectively selected, written and timed – turn up the volume on your media announcement. Specialized dissemination services -- such as PR Newswire, Business Wire, PR Web, PR.com and PR Leap – can give your news release added exposure to both the media and potential customers searching the Internet for your products or services as the release remains posted online.

4) Become Skilled At E-mail Campaigns

E-mail is, on the whole, the most preferred form of communication for reaching the news media (versus unsolicited phone calls, text messages or podcasts to busy journalists). Where do you get the e-mail addresses? Check the contact section of the media outlet’s website or subscribe to a media contact data source such as Bacon's MediaSource, Burrelles Luce MediaContacts or Bulldog Reporter MediaBase.

5) Make Use Of Leads Services

The leads service is a special PR tool that allows reporters on deadline to reach out to companies and individuals for information and interviews. Examples of these services, available by subscription, are PR Newswire’s ProfNet and PRSourceCode. Here’s an example of a recent Profnet Query: “I am writing a story for a national business publication roughly titled 'Sales 2.0.' The article looks at how some of the new tools such as LinkedIn, Jigsaw, and other Web 2.0 tech stuff are changing the way companies prospect for sales, contact and woo sales, close sales, and then keep customers happy. I am only interested in talking to small and medium-sized businesses (with 1,000 employees or less).”

6) Share Your Expertise Via Articles

Bylined articles, like you’re reading now, are when you write articles for the print media (usually at the invitation of the editor) about your area of expertise. Opportunities can range from a 250-word squib to a 2,000-word feature. A short paragraph at the end of the article usually recaps the author’s credentials, explains his/her company or organization title and affiliation, and provides the reader with website contact information.

7) Win Awards To Attract Attention

Receipt of an industry or community award is a legitimate news hook that can help attract the attention of editors and reporters and ultimately gain valuable media exposure. The focus of the award gives the recipient a reason to expand on the particular topic by providing additional information and related photography. Quite frequently, the prestige of receiving one or several industry awards offers the “awareness lift” necessary to secure a profile or full feature about your company or organization.

A skilled practitioner can assist you with your PR initiative and help you understand the many tactics
available to you.

Happy awareness building of your brand!

About the Author:

Maggie Chamberlin Holben, founder of Denver-based Absolutely Public Relations www.absolutelypr.com, is accredited by the Public Relations Society of America and a member of its Counselors Academy. A Colorado native, Holben serves on the board of directors of the Colorado Bioscience Association, receiving the association’s 2006 Partner of the Year award. In 2005, she was certified as an industry analyst relations practitioner. Frequently interviewed as a PR expert by the media, Holben’s “expert profile” is available online at Expert411.com.

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READ MORE - Effectively Using PR Tactics: Seven Tips To Boost Brand Awareness